Director BECKY HUTNER (UK 2022) 100 min
Award-winning fashion designer Amy Powney reclaims her eco-activist roots and embarks on an urgent quest to make Mother of Pearl a sustainable brand. Her team searches the globe for ethical partners in every phase of clothing manufacture, sparking a revolution to greatly reduce ecological harm while redefining style. For their No Frills collection, Powney and Brand Manager Chloe Marks intend to build a completely sustainable production chain from seed to shirt. Director Becky Hutner follows their journey through the many obstacles raised by fast fashion, a system of global capitalism at its most devastating. Connecting with like-minded pioneers in production helps bring No Frills to life, but are consumers ready for sustainable fashion? And is there any time left for business as usual? Fashion Reimagined shows that we can and do make choices wherever we are, and we can and must be the change.